親愛的受訪者:
Dear Respondents:
誠(chéng)摯邀請(qǐng)您參與本研究,旨在探討互動(dòng)藝術(shù)裝置如何影響顧客的購(gòu)買意向。
You are cordially invited to participate in this study, which aims to explore how interactive art installations influence customers' purchase intentions.
在接下來的問卷中,您將看到一系列圍繞Gentle Monster品牌店鋪中互動(dòng)藝術(shù)裝置、顧客體驗(yàn)以及購(gòu)買意向相關(guān)的問題。您的寶貴意見將為本研究提供重要參考,幫助深入了解互動(dòng)藝術(shù)裝置在商業(yè)空間中的應(yīng)用價(jià)值。 本問卷無對(duì)錯(cuò)之分,所有問題僅用于了解您的真實(shí)感受,整個(gè)答題過程預(yù)計(jì)不超過15分鐘。
In the following questionnaire, you will find a series of questions related to interactive art installations, customer experience and purchase intention in Gentle Monster branded stores. Your input will be important in informing this study and helping to provide insights into the value of interactive art installations in commercial spaces. There is no right or wrong answer to this questionnaire and all questions are intended to be used only to understand how you really feel. The entire process is expected to take no more than 15 minutes.
您的參與完全出于自愿,您可在任何階段選擇退出調(diào)查。本問卷為匿名調(diào)查,不會(huì)記錄IP地址,您所提供的信息不涉及任何個(gè)人身份,所有數(shù)據(jù)僅用于學(xué)術(shù)研究,絕不涉及個(gè)人隱私或商業(yè)用途。我們將嚴(yán)格保密所有信息,確保數(shù)據(jù)安全。填寫并提交問卷即視為您知情并同意參與本研究。如您對(duì)問卷或研究?jī)?nèi)容有任何疑問,歡迎隨時(shí)通過電子郵件聯(lián)系:jiangyaping1008@gmail.com。
Your participation is entirely voluntary and you may opt out at any stage. This questionnaire is an anonymous survey and will not collect your IP address or any personally identifiable information. All data will be used for academic research only and will never be used for personal privacy or commercial purposes. We will keep all information strictly confidential to ensure data security. By completing and submitting the questionnaire, you are indicating that you are informed and agree to participate in this study.If you have any questions about the questionnaire or the content of the study, please feel free to contact us by e-mail at jiangyaping1008@gmail.com.
感謝您參與本研究!
Thank you for your participation in this study!
1. 您是否同意參與本次學(xué)術(shù)問卷調(diào)查?/ Do you agree to participate in this academic survey?
同意 / Agree 不同意 / Disagree
2. 以下哪項(xiàng)符合您的情況?/ Which of the following applies to you? 我的年齡在18-35歲之間 / I am between 18 and 35 years old. 在過去一年內(nèi),我逛過Gentle Monster實(shí)體店或購(gòu)買過其產(chǎn)品 / In the past year, I have visited a Gentle Monster offline retail store or purchased its products. 不合符以上情況 / Not applicable.
3. 您的性別/ Your Gender
男 / Male 女 / Female
4. 你的年齡 / Your Age
18-23歲 / 18-23 years 24-29歲 / 24-29 years 30-35歲 / 30-35 years
5. 您的教育背景/Education
高中及以下 / High school 大專 / Diploma 本科 / Bachelor’s degree 碩士及以上 / Post-graduate
6. 互動(dòng)裝置藝術(shù)體驗(yàn)的持續(xù)時(shí)間感覺很合適。/ The duration of the interactive installation art experience felt appropriate.
非常不同意 / Strongly disagree 不同意 / Disagree 既不同意也不反對(duì) / Neither agree nor disagree 同意 / Agree 非常同意 / Strongly agree
7. 互動(dòng)裝置藝術(shù)的交互速度合適。/ The interaction speed of the interactive installation art is appropriate.
非常不同意 / Strongly disagree 不同意 / Disagree 既不同意也不反對(duì) / Neither agree nor disagree 同意 / Agree 非常同意 / Strongly agree
8. 互動(dòng)裝置藝術(shù)激勵(lì)我參與互動(dòng)。/ Interactive installation art inspires me to engage in interaction.
非常不同意 / Strongly disagree 不同意 / Disagree 既不同意也不反對(duì) / Neither agree nor disagree 同意 / Agree 非常同意 / Strongly agree
9. 互動(dòng)裝置藝術(shù)的交互過程流暢自然。/ The interactive process of interactive installation art is smooth and natural.
非常不同意 / Strongly disagree 不同意 / Disagree 既不同意也不反對(duì) / Neither agree nor disagree 同意 / Agree 非常同意 / Strongly agree
10. 互動(dòng)裝置藝術(shù)幫助我發(fā)現(xiàn)了有意義的東西。/ Interactive installation art has helped me discover meaningful things.
非常不同意 / Strongly disagree 不同意 / Disagree 既不同意也不反對(duì) / Neither agree nor disagree 同意 / Agree 非常同意 / Strongly agree
11. 互動(dòng)裝置藝術(shù)增強(qiáng)了我的感官體驗(yàn)和空間感知。/ The interactive installation art enhanced my sensory experience and spatial perception.
非常不同意 / Strongly disagree 不同意 / Disagree 既不同意也不反對(duì) / Neither agree nor disagree 同意 / Agree 非常同意 / Strongly agree
12. 互動(dòng)裝置藝術(shù)喚起了我的本能。/ Interactive installation art evokes my instincts.
非常不同意 / Strongly disagree 不同意 / Disagree 既不同意也不反對(duì) / Neither agree nor disagree 同意 / Agree 非常同意 / Strongly agree
13. 互動(dòng)裝置藝術(shù)反映了我內(nèi)心的感受。/ Interactive installation art reflects my inner feelings.
非常不同意 / Strongly disagree 不同意 / Disagree 既不同意也不反對(duì) / Neither agree nor disagree 同意 / Agree 非常同意 / Strongly agree
14. 互動(dòng)裝置藝術(shù)帶給我一種煥然一新的感覺。/ The interactive installation art gave me a refreshing feeling.
非常不同意 / Strongly disagree 不同意 / Disagree 既不同意也不反對(duì) / Neither agree nor disagree 同意 / Agree 非常同意 / Strongly agree
15. 互動(dòng)裝置藝術(shù)促使我進(jìn)行更深入的思考。/ Interactive installation art pushes me to think more deeply.
非常不同意 / Strongly disagree 不同意 / Disagree 既不同意也不反對(duì) / Neither agree nor disagree 同意 / Agree 非常同意 / Strongly agree
16. 互動(dòng)裝置藝術(shù)激發(fā)了我的好奇心。/ The interactive installation art inspired my curiosity.
非常不同意 / Strongly disagree 不同意 / Disagree 既不同意也不反對(duì) / Neither agree nor disagree 同意 / Agree 非常同意 / Strongly agree
17. 互動(dòng)裝置藝術(shù)鼓勵(lì)我采取進(jìn)一步行動(dòng)。/ The interactive installation art encouraged me to take further action.
非常不同意 / Strongly disagree 不同意 / Disagree 既不同意也不反對(duì) / Neither agree nor disagree 同意 / Agree 非常同意 / Strongly agree
18. 互動(dòng)裝置藝術(shù)作品展現(xiàn)了高度的精確性。/ The interactive installation artwork demonstrates a high degree of precision.
非常不同意 / Strongly disagree 不同意 / Disagree 既不同意也不反對(duì) / Neither agree nor disagree 同意 / Agree 非常同意 / Strongly agree
19. 互動(dòng)裝置藝術(shù)給人一種可靠和值得信賴的感覺。/ Interactive installation art gives a sense of reliability and trustworthiness.
非常不同意 / Strongly disagree 不同意 / Disagree 既不同意也不反對(duì) / Neither agree nor disagree 同意 / Agree 非常同意 / Strongly agree
20. 互動(dòng)裝置藝術(shù)體驗(yàn)的過程穩(wěn)定可靠。/ The process of interactive installation art experience is stable and reliable.
非常不同意 / Strongly disagree 不同意 / Disagree 既不同意也不反對(duì) / Neither agree nor disagree 同意 / Agree 非常同意 / Strongly agree
21. 互動(dòng)裝置藝術(shù)在情感上打動(dòng)了我。/ The interactive installation art hit me emotionally.
非常不同意 / Strongly disagree 不同意 / Disagree 既不同意也不反對(duì) / Neither agree nor disagree 同意 / Agree 非常同意 / Strongly agree
22. 我從互動(dòng)裝置藝術(shù)體驗(yàn)中獲得了創(chuàng)造力和情感上的啟發(fā)。/ I was creatively and emotionally inspired by the interactive installation art experience.
非常不同意 / Strongly disagree 不同意 / Disagree 既不同意也不反對(duì) / Neither agree nor disagree 同意 / Agree 非常同意 / Strongly agree
23. 互動(dòng)裝置藝術(shù)給我留下了深刻印象。/ I was very impressed by the interactive installation art.
非常不同意 / Strongly disagree 不同意 / Disagree 既不同意也不反對(duì) / Neither agree nor disagree 同意 / Agree 非常同意 / Strongly agree
24. 互動(dòng)裝置藝術(shù)讓我感到愉快。/ Interactive installation art entertained me.
非常不同意 / Strongly disagree 不同意 / Disagree 既不同意也不反對(duì) / Neither agree nor disagree 同意 / Agree 非常同意 / Strongly agree
25. 互動(dòng)裝置藝術(shù)的體驗(yàn)讓我感到開心和快樂。/ I had fun and pleasure in the interactive installation art experience.
非常不同意 / Strongly disagree 不同意 / Disagree 既不同意也不反對(duì) / Neither agree nor disagree 同意 / Agree 非常同意 / Strongly agree
26. 互動(dòng)裝置藝術(shù)講述了一個(gè)令我著迷的故事或主題。/ Interactive installation art tells a story or theme that fascinates me.
非常不同意 / Strongly disagree 不同意 / Disagree 既不同意也不反對(duì) / Neither agree nor disagree 同意 / Agree 非常同意 / Strongly agree
27. 互動(dòng)裝置藝術(shù)的體驗(yàn)感令人興奮和振奮。/ The experience of interactive installation art is exciting and uplifting.
非常不同意 / Strongly disagree 不同意 / Disagree 既不同意也不反對(duì) / Neither agree nor disagree 同意 / Agree 非常同意 / Strongly agree
28. 互動(dòng)裝置藝術(shù)在視覺或其他感官上給我留下了深刻印象。/ The interactive installation art impressed me visually or with my other senses.
非常不同意 / Strongly disagree 不同意 / Disagree 既不同意也不反對(duì) / Neither agree nor disagree 同意 / Agree 非常同意 / Strongly agree
29. 互動(dòng)裝置藝術(shù)在感官上很有趣。/ Interactive installation art is fun on the senses.
非常不同意 / Strongly disagree 不同意 / Disagree 既不同意也不反對(duì) / Neither agree nor disagree 同意 / Agree 非常同意 / Strongly agree
30. 互動(dòng)裝置藝術(shù)對(duì)我的感官缺乏吸引力。/ Interactive installation art lacks appeal to my senses.
非常不同意 / Strongly disagree 不同意 / Disagree 既不同意也不反對(duì) / Neither agree nor disagree 同意 / Agree 非常同意 / Strongly agree
31. 互動(dòng)裝置藝術(shù)能激發(fā)人們的情感和情緒。/ Interactive installation art stimulates feelings and emotions.
非常不同意 / Strongly disagree 不同意 / Disagree 既不同意也不反對(duì) / Neither agree nor disagree 同意 / Agree 非常同意 / Strongly agree
32. 互動(dòng)藝術(shù)裝置并沒有引發(fā)我強(qiáng)烈的情感共鳴。/ The interactive art installation did not trigger strong emotional resonance for me.
非常不同意 / Strongly disagree 不同意 / Disagree 既不同意也不反對(duì) / Neither agree nor disagree 同意 / Agree 非常同意 / Strongly agree
33. 互動(dòng)藝術(shù)裝置帶給我情感體驗(yàn)。/ The interactive art installation brought me an emotional experience.
非常不同意 / Strongly disagree 不同意 / Disagree 既不同意也不反對(duì) / Neither agree nor disagree 同意 / Agree 非常同意 / Strongly agree
34. 互動(dòng)裝置藝術(shù)讓我進(jìn)行很多思考。/ Interactive installations make me think a lot. 非常不同意 / Strongly disagree 不同意 / Disagree 既不同意也不反對(duì) / Neither agree nor disagree 同意 / Agree 非常同意 / Strongly agree
35. 互動(dòng)裝置藝術(shù)沒有引發(fā)我太多的思考。/ The interactive installation art didn't provoke much thought for me.
非常不同意 / Strongly disagree 不同意 / Disagree 既不同意也不反對(duì) / Neither agree nor disagree 同意 / Agree 非常同意 / Strongly agree
36. 互動(dòng)裝置藝術(shù)激發(fā)了我的好奇心和探索欲望。/ The interactive installation art sparked my curiosity and desire to explore.
非常不同意 / Strongly disagree 不同意 / Disagree 既不同意也不反對(duì) / Neither agree nor disagree 同意 / Agree 非常同意 / Strongly agree
37. 在和互動(dòng)裝置藝術(shù)互動(dòng)時(shí),我有身體動(dòng)作和行為。/ I have body movements and behaviors when interacting with interactive installation art.
非常不同意 / Strongly disagree 不同意 / Disagree 既不同意也不反對(duì) / Neither agree nor disagree 同意 / Agree 非常同意 / Strongly agree
38. 互動(dòng)裝置藝術(shù)讓我有了身體上的互動(dòng)體驗(yàn)。/ The interactive installation art allowed me to have a physically interactive experience.
非常不同意 / Strongly disagree 不同意 / Disagree 既不同意也不反對(duì) / Neither agree nor disagree 同意 / Agree 非常同意 / Strongly agree
39. 互動(dòng)裝置藝術(shù)不強(qiáng)調(diào)行為參與。/ Interactive installation art does not emphasize behavioral participation.
非常不同意 / Strongly disagree 不同意 / Disagree 既不同意也不反對(duì) / Neither agree nor disagree 同意 / Agree 非常同意 / Strongly agree
40. 互動(dòng)裝置藝術(shù)幫助我與外部環(huán)境建立聯(lián)系。/ Interactive installation art helps me connect with my external environment.
非常不同意 / Strongly disagree 不同意 / Disagree 既不同意也不反對(duì) / Neither agree nor disagree 同意 / Agree 非常同意 / Strongly agree
41. 互動(dòng)裝置藝術(shù)所呈現(xiàn)的主題會(huì)影響我對(duì)品牌的判斷。/ The themes presented in the interactive installation art influence my judgment of the brand.
非常不同意 / Strongly disagree 不同意 / Disagree 既不同意也不反對(duì) / Neither agree nor disagree 同意 / Agree 非常同意 / Strongly agree
42. 互動(dòng)裝置藝術(shù)體驗(yàn)增強(qiáng)了我與外部環(huán)境的聯(lián)系。/ The interactive installation art experience enhanced my connection to my external environment.
非常不同意 / Strongly disagree 不同意 / Disagree 既不同意也不反對(duì) / Neither agree nor disagree 同意 / Agree 非常同意 / Strongly agree
43. Gentle Monster的品牌特質(zhì)符合我的個(gè)人風(fēng)格。/ Gentle Monster's brand qualities match my personal style.
非常不同意 / Strongly disagree 不同意 / Disagree 既不同意也不反對(duì) / Neither agree nor disagree 同意 / Agree 非常同意 / Strongly agree
44. 購(gòu)買 Gentle Monster的人和我有相似的特質(zhì)。/ People who buy Gentle Monster have similar qualities to me.
非常不同意 / Strongly disagree 不同意 / Disagree 既不同意也不反對(duì) / Neither agree nor disagree 同意 / Agree 非常同意 / Strongly agree
45. 如果有需要,我會(huì)優(yōu)先購(gòu)買 Gentle Monster。/ I would prioritize Gentle Monster if necessary.
非常不同意 / Strongly disagree 不同意 / Disagree 既不同意也不反對(duì) / Neither agree nor disagree 同意 / Agree 非常同意 / Strongly agree
46. 今后,我還會(huì)繼續(xù)購(gòu)買 Gentle Monster。/ I will continue to purchase Gentle Monster in the future.
非常不同意 / Strongly disagree 不同意 / Disagree 既不同意也不反對(duì) / Neither agree nor disagree 同意 / Agree 非常同意 / Strongly agree
47. 我會(huì)向我的朋友和家人推薦Gentle Monster。/ I would recommend Gentle Monster to my friends and family.
非常不同意 / Strongly disagree 不同意 / Disagree 既不同意也不反對(duì) / Neither agree nor disagree 同意 / Agree 非常同意 / Strongly agree
48. 我愿意向他人推薦 Gentle Monster。/ I am willing to recommend Gentle Monster to others.
非常不同意 / Strongly disagree 不同意 / Disagree 既不同意也不反對(duì) / Neither agree nor disagree 同意 / Agree 非常同意 / Strongly agree
49. 我想我可能會(huì)成為 Gentle Monster 的忠實(shí)顧客。/ I think I might become a loyal customer of Gentle Monster.
非常不同意 / Strongly disagree 不同意 / Disagree 既不同意也不反對(duì) / Neither agree nor disagree 同意 / Agree 非常同意 / Strongly agree