The Impact of Cultural Differences on Consumers’ Willingness to Use Cross-Border E-Commerce Platform



Welcome to our survey! We are conducting a study to understand how cultural differences influence Southeast Asian consumers' willingness to use cross-border e-commerce (CBEC) platforms. Your feedback is highly valuable, and we appreciate your participation. This survey will take approximately 8-10 minutes to complete. All responses will remain confidential and will be used for research purposes only. Thank you for your time and insights!
Section 1: Demographic Information
1. Age
2. Gender
3. Education Level
4. Country of Residence
Section 2: Cultural Values
Uncertainty Avoidance (UAI)
Q1: I feel uneasy when shopping on international websites.
Q2: I prefer cash-on-delivery over online payment for safety reasons.
Q3: I avoid online shopping if the seller is based in another country.
Q4: I feel anxious when making payments on unfamiliar platforms.
Q5: I prefer transactions with clear rules and security, rather than ambiguous processes.
Long-Term Orientation (LTO)
Q6: I am willing to wait longer for a product if the quality is better.
Q7: I prefer platforms that provide consistent long-term service.
Q8: I research a seller’s track record before making a purchase.
Q9: I prefer to invest in platforms that offer long-term value over short-term deals.
Q10: I prefer products that provide long-term value, rather than cheap one-time products.
Section 3: Consumer Trust
Q11: I trust that this platform will protect my personal information.
Q12: I believe sellers on this platform are reliable.
Q13: I feel confident making payments on this platform.
Q14: I trust that cross-border e-commerce platforms are secure.
Q15: I trust that this platform handles my data responsibly.
Section 4: Price Sensitivity
Q16: I compare prices between local and international sellers before buying.
Q17: I only buy from cross-border sellers when the price is significantly lower.
Q18: I am likely to switch platforms if another one offers a better deal.
Q19: I tend to choose the seller offering the lowest price, even if they are international.
Q20: I pay special attention to discounts and promotions when deciding whether to shop cross-border.
Section 5: Cross-Border E-Commerce Usage Intention
Q21: I intend to use cross-border e-commerce platforms regularly.
Q22: I will probably buy from international sellers within the next month.
Q23: I prefer to explore foreign platforms when shopping online.
Q24: I want to easily access products on cross-border e-commerce platforms.
Q25: I plan to make cross-border e-commerce platforms one of my preferred shopping channels in the future.

Thank you for participating in this survey. Your responses will contribute greatly to our understanding of consumer behavior in cross-border e-commerce. We appreciate your time and insights.
更多問(wèn)卷 復(fù)制此問(wèn)卷