Questionnaire1

Dear participant,

Thank you for choosing to take part in this research study, which examines how online cues such as ‘only 1 room left’ and ‘think before you book’ influence individuals’ decision-making during online purchases. You will be shown a short scenario (or message) and then asked to answer a series of statements regarding your reactions, thoughts and booking intentions.

Participation is voluntary and your responses are anonymous. There are no wrong and right answers. The survey will take approximately 6-7 minutes to complete.

SectionA:

Imagine you are planning a weekend trip and browsing the hotel booking page.

During your search, you have found the following deal for your tip:


After carefully looking at the above deal, please show your level of agreement on the following statements.

Note: 1 refers to Strongly disagree, 2 refers to Disagree, 3 refers to neutral, 4 refers to agree, and 5 refers to strongly agree.



1. Purchase intention
I am likely to proceed with the deal.
2. I intend to complete the deal.
3. I would recommend the deal to others
4. I am confident in my decision to book this deal
5. Fear of Missing Out
I am afraid of missing a good deal if I fail to book right away
6. I feel uneasy thinking others might grab the deal before me.
7.  book the room quickly to avoid feeling left out or regretful.
8. The Need for Cognition
I enjoy thinking through decisions thoroughly, even when under time pressure
9. I prefer to evaluate all options carefully before making a decision.
10. I like tasks that require thoughtful reasoning
11. I tend to analyse messages before acting on them
12. Mindful Consumption
The message encouraged me to carefully evaluate my booking decision.
13.

I pause to consider if booking immediately was truly necessary.


14. I consciously reflect on my needs before deciding to book
15. Perceived value
I believe the offer is a good deal for the price
16. The hotel offer provide value for money
17. I feel, I would gain more benefits than cost by booking
18. Compared to alternatives, this option offers better value
19.

Impulse buying behaviour

When I stay online, I experience a number of sudden urges to but things
20. When I stay online, I sometimes do unplanned purchases.
21. When I stay online, I feel a sudden urge to buy something.
22. Age
23. Gender:
24. Education level:
25. Online Shopping frequency:
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