Survey on the Impact of Artificial Intelligence on Consumers’ Purchase Intention for Green Products

Thank you for participating in this survey on “The Impact of Artificial Intelligence on Consumers’ Purchase Intention for Green Products.”
This study aims to explore how consumers perceive artificial intelligence (AI) in the process of purchasing green products and how these perceptions influence their purchase intentions. Your responses are anonymous and confidential, and all data will be used only for academic research. Results will be presented in aggregate form to ensure your privacy and data security.
The questionnaire consists of six parts:
Personal Information
Perceived Usefulness of AI in Green Product Purchases
Perceived Ease of Use of AI in Green Product Purchases
Perceived Risk of Using AI in Green Product Purchases
Perceived Enjoyment of Using AI in Green Product Purchases
Purchase Intention toward Green Products
The survey will take about 5–8 minutes to complete. Please answer honestly based on your own experiences.
Thank you for your valuable time and support!
1. 1. What is your age?
2. 2. What is your gender?
3. 3. What is your highest level of education?
4. 4. Have you ever used AI technology (e.g., AI recommendation systems, AI customer service) when purchasing green products?
5. 5. Which types of green products have you purchased? (Select all that apply)
6.

Part2: Perceived Usefulness of AI in Green Product Purchases



  • Strongly Disagree
  • Disagree
  • Neutral
  • Agree
  • Strongly agree
AI helps me compare green products across different categories to make better purchase decisions 
Using AI in green product shopping saves me time and effort in searching for and evaluating options. 
 AI recommendations enhance my understanding of the environmental benefits of green products
AI can help me make better purchasing decisions for green products.
7.

Part 3: Perceived Ease of Use of AI in Green Product Purchases

  • Strongly Disagree
  • Disagree
  • Neutral
  • Agree
  • Strongly agree
I find using AI to purchase green products easy to operate and understand.
AI-powered recommendations and search functions make it easy for me to find suitable green products.
The user-friendly design of AI systems makes purchasing green products simple and effortless.
8.

Part 4: Perceived Risk of Using AI in Green Product Purchases

  • Strongly Disagree
  • Disagree
  • Neutral
  • Agree
  • Strongly agree
I am concerned that using AI to purchase green products may compromise my personal privacy.
The lack of transparency in AI decision-making makes me uncertain about its green product recommendations.
3. I believe using AI to purchase green products poses significant risks.
I worry that AI systems may share my data with third parties without my knowledge when recommending green products.
9.

Part 5: Perceived Enjoyment of Using AI in Green Product Purchases

  • Strongly Disagree
  • Disagree
  • Neutral
  • Agree
  • Strongly agree
AI-recommended green products are interesting.
Purchasing AI-recommended green products is a pleasant experience.
I enjoy buying green products recommended by AI.
Shopping for AI-recommended green products is fun
10.

Part 6 Purchase Intention toward Green Products

  • Strongly Disagree
  • Disagree
  • Neutral
  • Agree
  • Strongly agree
I plan to purchase AI-recommended green products in the future.
I am willing to pay a higher price for green products if AI provides clear sustainability information.
With AI support, I plan to increase the proportion of green products in my purchases.
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