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Short video ads with popular music capture my attention better.

I remember brand names more easily when their ads use music.

When the music matches the ad's mood, I'm more likely to click or buy.

If I can adjust or choose the background music on the e-commerce page, I will be more engaged in browsing products.

Interactive music increases my willingness to purchase.

I hope more e-commerce platforms offer interactive music features.

When store music fits the brand, I feel more connected.

當(dāng)?shù)赇佉魳贩掀放普{(diào)性時，我感到更有聯(lián)結(jié)感

I am more willing to spend when the music tempo matches the commodity type, such as fast tempo -sports, slow tempo -luxury.

當(dāng)音樂節(jié)奏與商品類型(如快節(jié)奏-運動，慢節(jié)奏-奢侈品)匹配時，我更愿意消費

Wrong music choices reduce my purchase interest.

錯誤的音樂選擇會降低我的購買興趣

Music that tells a story makes me remember products longer.

有故事性的音樂讓我對產(chǎn)品記憶更持久

I think local music (e.g., ethnic, regional pop) can enhance brand affinity.

我認(rèn)為本地化的音樂(如民族風(fēng)，區(qū)域流行曲)能增強品牌親和力。

International brands using local hits in different markets will make me more willing to spend.

國際品牌在不同市場使用當(dāng)?shù)責(zé)衢T歌曲會讓我更愿意消費

Global music is standardized but sometimes lacks regional identity and authenticity.

全球統(tǒng)一的音樂標(biāo)準(zhǔn)化但有時缺乏地域特色和真實感

I build more brand trust when I use the same or similar background music across all channels.

全渠道使用相同或相似背景音樂時，我更能建立品牌信任感

In times of crisis (such as epidemic and negative news), I can still hear the familiar brand voice, which makes the brand more reliable.

在危機時期（如疫情、負(fù)面新聞）仍能聽到熟悉的品牌聲音，會讓我覺得品牌更可靠

I recognize brands faster by their music than logos.

我通過音樂比通過商標(biāo)能更快識別品牌

I recommend brands with great music atmospheres.

我會推薦音樂氛圍好的品牌給他人

I join more music-based marketing events.

我更愿意參與有音樂互動的營銷活動

好的店鋪音樂讓等待時間更愉快

快節(jié)奏音樂讓我購物更快，慢音樂讓我瀏覽更久

When celebrities share brand playlists on social media, I click shopping links  

當(dāng)明星在社交媒體分享品牌歌單時，我會點擊購物鏈接  

Celebrity-composed brand songs (e.g. custom themes) are more persuasive than regular endorsements

明星親自參與創(chuàng)作的品牌歌曲（如定制主題曲）比普通代言更有說服力

When brands use my idol's latest single as advertising music, I actively search for the brand  

當(dāng)品牌使用我偶像的最新單曲作為廣告曲時，我會主動搜索這個品牌

Give an example of a brand music/advertisement that impresses you. And tell me why?

舉例你印象深刻的品牌音樂/廣告。并告知我為什么?

1. What suggestions or expectations do you have for brands using music in marketing?
2. 對品牌在營銷中使用音樂，您有什么建議或期望？

Your gender

您的性別

Which region are you from?

您所在的地區(qū)

Your usual shopping channels (multiple selections possible)

您常用的購物渠道（可多選）