寶潔公司抖音平臺(tái)產(chǎn)品推廣與品牌年輕化策略調(diào)查

1.  What is your age group? 您的年齡段是?【Single Choice 單選】
2.

Have you ever purchasd any products from P&G(such as Pantene, Tide, Pampers, Head &Shoulder, Olay, etc)?您是否購(gòu)買(mǎi)過(guò)寶潔旗下產(chǎn)品(如潘婷,汰漬,護(hù)舒寶,海飛絲,Olay)?

3. What are the main channels through which you purchase Procter & Gamble products? Multiple Chioce您購(gòu)買(mǎi)寶潔產(chǎn)品的主要渠道有哪些?多選】
4. Have you followed any fast-moving consumer goods brand accounts on Douyin (such as those under P&G and Unilever)? Single Choice】您是否關(guān)注過(guò)抖音上的快消品品牌賬號(hào)(如寶潔、聯(lián)合利華旗下品牌賬號(hào))?【單選】
5. Compared with competitors such as Unilever and L'Oréal, how do you perceive P&G's brand peomotion frequency on Douyin? Single Choice】相較于聯(lián)合利華、歐萊雅等競(jìng)品,您認(rèn)為寶潔在抖音平臺(tái)的品牌推廣頻次如何?【單選】
6. Have you ever come across content related to P&G's affiliated brands on Douyin (such as plot short videos, live streams, etc.)? Single Choice】您在抖音上是否刷到過(guò)寶潔旗下品牌的相關(guān)內(nèi)容(如劇情短視頻、直播等)?【單選】
7. Have you ever made a purchase due to P&G-related content on Douyin?Single Choice   您是否因抖音平臺(tái)的寶潔相關(guān)內(nèi)容產(chǎn)生過(guò)購(gòu)買(mǎi)行為?【單選】
8. Which of the following forms of P&G's Douyin content have left a deep impression on you?Multiple Choice】 您對(duì)寶潔抖音內(nèi)容的以下哪些形式印象較深?【多選】
9. In your opinion, how would you describe the overall style of the Procter & Gamble brand?Single Choice】在您的印象中,寶潔品牌的整體風(fēng)格更偏向于以下哪種定位?【單選】
10. For P&G's internet-famous single products (e.g. Whisper Liquid Sanitary Pads) or co-branded products on Douyin, which of the following best describes your behavior when combined with short-term promotions (e.g. 618, Double 11 Douyin special sessions)?Single Choice 針對(duì)寶潔在抖音平臺(tái)的網(wǎng)紅單品(如護(hù)舒寶液體衛(wèi)生巾)或聯(lián)名產(chǎn)品,結(jié)合618、雙11抖音專(zhuān)場(chǎng)等短期促銷(xiāo)活動(dòng),以下哪項(xiàng)最符合你的行為?【單選】
11. What are the reasons for your purchase of P&G products? Multiple Choice您購(gòu)買(mǎi)寶潔產(chǎn)品的原因包括哪些?多選
12.

What do you think of the overall effect of P&G's marketing activities on Douyin? Single Choice】您認(rèn)為當(dāng)前寶潔在抖音平臺(tái)開(kāi)展?fàn)I銷(xiāo)活動(dòng)的整體效果如何?【單選】

13. What new marketing forms do you hope P&G will add on Douyin to enhance competitiveness?Multiple Choice】 您希望寶潔在抖音平臺(tái)新增哪些營(yíng)銷(xiāo)在抖音平臺(tái)新增哪些營(yíng)銷(xiāo)形式以增強(qiáng)競(jìng)爭(zhēng)力?【多選】
14. Overall, what is your satisfaction with P&G's product promotion and brand youthfulness strategy on Douyin? Single Choice】綜合來(lái)看,您對(duì)寶潔抖音平臺(tái)產(chǎn)品推廣與品牌年輕化策略的整體滿(mǎn)意度是?【單選】
15. If you were asked to give a suggestion to make Procter & Gamble's TikTok account more appealing to young people, what would you most like to share? 如果讓你給寶潔的抖音賬號(hào)提一個(gè)讓品牌更貼近年輕人的建議,你最想分享的是什么?
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