Thank you for your participation in this survey! The topic of this questionnaire is the impact of the comprehensive upgrade of GoPro's subscription service in 2020, with the aim of understanding the relationship between its upgrade and the 7P strategy. 感謝您參與這次調(diào)研！本次調(diào)查問卷主題是GoPro2020年訂閱服務全面升級的影響，目的是了解其升級與7P策略的關(guān)系。
1. How old are you？ 您的年齡屬于？
Under 18 years old 18歲以下 18～30 years old 18～30歲 31～45 years old 31~45歲 Over 45 years old 45歲以上
2. What is your gender?您的性別是？ Female 女性 Male 男性
3. What do you think is the main scenario of using GoPro? 您認為或者您使用 GoPro的主要場景是？ Extreme sports (surfing, skiing, skydiving) 極限運動（沖浪，滑雪，跳傘） Daily record life (travel)日常記錄生活（旅行) Video content creation (vlog, short video) 視頻內(nèi)容創(chuàng)作（vlog，短視頻） 其他：
4. Have you ever bought a GoPro sports camera? 您購買過GoPro的運動相機嗎？ Yes 購買過 No 沒有買過 Consider buying 考慮購買
5. Have you subscribed to the GoPro subscription service? 您是否訂閱過 GoPro 訂閱服務？ Yes, I'm still subscribing. 是，目前仍在訂閱 Yes, but the subscription has been canceled now. 是，但現(xiàn)已取消訂閱 No, but I'm considering a subscription. 否，但正在考慮訂閱 No, and there is no intention to subscribe for the time being. 否，且暫無訂閱意向Reason原因：
6. What functions of GoPro subscription service have you used? 您使用過GoPro訂閱服務的哪些功能？ Unlimited cloud storage 無限云儲存 Content recovery and saving 內(nèi)容恢復與保存 Camera replacement guarantee 相機置換保障 Quik App Advanced Editing Function Quik App高級編輯功能 Hardware and accessories discount 硬件與配件折扣 Experience new products in advance 提前體驗新品
7. How do you evaluate the richness of functions provided by GoPro subscription service? 您如何評價 GoPro訂閱服務提供的功能豐富度？
Dissatisfied 不滿意 Reason原因： Mediocre 一般 Satisfied 滿意 Reason原因：
8. Compared with similar subscription services of other sports camera brands, how do you evaluate the cost-effectiveness of GoPro subscription services? 與其他運動相機品牌的同類訂閱服務相比，您如何評價 GoPro 訂閱服務的性價比？ Lower than similar services 低于同類服務 Same as similar services 與同類服務持平 Higher than similar services 高于同類服務
9. How did you first learn about the GoPro subscription service? 您最初是通過什么渠道了解到 GoPro 訂閱服務的？ Official application 官方應用推送 Social media advertising (Instagram, TikTok, etc.)社交媒體廣告（Instagram、抖音等） Store promotion when purchasing equipment 購買設(shè)備時的門店推廣 Other 其他：
10. When you contact GoPro customer service about subscription-related issues, how satisfied are you with the professionalism and response speed of the staff? 當您就訂閱相關(guān)問題聯(lián)系 GoPro客服時，您對工作人員的專業(yè)度與響應速度滿意度如何？
Very satisfied 非常滿意 Satisfied 滿意 Mediocre 一般 Dissatisfied 不滿意
11. If there is a GoPro offline experience activity, would you consider participating?如果有GoPro線下體驗活動，您是否考慮參加？ Consider 考慮 Don't consider 不考慮
12. Will GoPro's offline experience activities (such as product trials, creator workshops, etc.) affect your willingness to subscribe? GoPro的線下體驗活動（如產(chǎn)品試用會、創(chuàng)作者工作坊等）是否會影響您的訂閱意愿？
Improve the will 提升意愿 No influence 無影響 Lower the will降低意愿
13. Compared with the previous non-subscription business model, what do you think is the biggest advantage of GoPro subscription service? 相較于以往的非訂閱商業(yè)模式，您認為 GoPro訂閱服務的最大優(yōu)勢是什么？
Save costs (such as equipment guarantee, accessories discount)節(jié)約成本（如設(shè)備保障、配件折扣） Improve the user experience (such as cloud storage, editing tools)提升使用體驗（如云端存儲、編輯工具） Enhance brand stickiness (such as exclusive content, community interaction)增強品牌黏性（如專屬內(nèi)容、社群互動） Other其他：
14. What factors are most likely to cause you to cancel or give up your subscription to GoPro? 什么因素最有可能導致您取消或放棄訂閱 GoPro訂閱服務？
The subscription fee is too high. 訂閱費用過高 The service function is not practical. 服務功能不實用 Poor customer service experience. 客服體驗不佳 The service function update is slow. 服務功能更新緩慢 Other 其他：